Its More Fun in The Philippines Background

IntroductionLast January 2012 the Department of tourism launched the new guideword Its more fun in the Philippines to give notice the awareness of the locals and the phaeton who are still unaware of the beauty of the Philippines. The tell guideword created a question in our mind. What volition be discrepancy of using this new slogan over the old one Pilipinas kay Ganda , will it be more effective to attract tourist and military service to encourage the hidden beauty of the Philippines that still awaits to be discovered. And with that we come up with the bringing close together to make a study about the questions that we want to be answered. The master(prenominal) goal of the administration is to attract 6.8 million foreign tourists a course of instruction by 2014, 8 million by 2015, and 10 million by 2016, by using the slogan will the disposal cornerstone procure their goal? Background of the studyIts more fun in the Philippines campaign was made by David Guerrero the chairman and chief creative incumbent of BBDO Guerrero, which is the countrys most awarded and popular advertising firm. This slogan is wide-eyed yet very meaningful and applic adequate to the Filipino character. Making the Slogan, the team up Guerrero thinks of a theme which can be a big extend to to boost the Philippine Tourism Industry, a campaign slogan which can really be a big financial aid to our economy. The campaign nonsubjective is to get the Filipinos into the global perception, to start an image that different countries will cristal to. This campaign can also be a big help in letting other countries know what the Philippines can offer. The things that no other countries can offer. ObjectivesTo determine if the slogan has been successfully launched internationally. To determine if the slogan help to raise the awareness of the people about the Philippines. Research ProblemThe researchers assay answers to the following questions 1. Is the slogan will be effective t o promote the Philippines? 2. Does the government can market the said slogan globally? 3. Will the slogan be able to help to raise the awareness of the people?Variables supreme Its more fun in the PhilippinesDependent Effect of the slogan in the Philippiness tourism industrySignificance of the StudyThe proposal will be able to determine if the slogan has been successfully marketed globally.The proposal will show if the slogan Its more fun in the Philippines help to attract tourist to visit Philippines.This proposal will determine if the Department of Tourism has elect a good slogan for the tourism industry.