Marketing Principles Essay Example | Topics and Well Written Essays - 750 words

Marketing Principles - Essay ExampleThese approaches include effective competition through and through increaseion of superior commodities cost effectively. Key commercialiseing activities involves identifying exceptional consumer needs and tailoring products or run that will best serve their needs (Nellis & Parker, 2006, p). Therefore, producers should scrutinize the avail adequate grocery store and identify deficiencies in shape to design unique product for that specific market or create a new market for the available products. The marketers should fix they design goods for specific groups because divers(prenominal) people have unlike requirements for the same products. The products should be designed differently in terms of colour, packaging, size and pricing among other features to meet varying consumer tastes (Fuller, 1997, p.13). For example, Wilkinson has different products for different categories of consumers. This enables them to cover wider market and make greater r evenue due to increased sales. Similarly, by intention their products differently, the company is able to satisfy the needs of different clients more effectively. Marketers design marketing activities to satisfy different aspects of consumers needs. These include Products, Price, Place, Promotion, People, Positioning and packaging (Parkin, 2002, p.6). Consumers buy products and operate for mixed reasons and for different purposes. Marketers should understand the needs for consumers in order for them to sell those commodities which consumers want most. They should carryout informative campaign to let consumers know that the products they require are available, and at what price, how to use them (Hill, 1998, p.13). The promotion activities should aim to influence consumer conduct by making them feel that certain product is capable of satisfying a specific need which other products from different sellers are not able to satisfy. Wilkinson has been facing stiff rivalry from other ret ailer in UK especially supermarket. They have reacted to this rivalry by designing new products for different market (Business Case Studies LLP, 2013). Their main targets today are students hence they are designing products which are more appealing and preferred by students (Dicken, 1998, p. 5). The marketers should ensure the product or services they offer are within the proximity of the potential consumers. For example, in Business Case Studies LLP (2013), Wilkinson has established their outlets neighboring to learning institutions to ensure that students are able to get their products near their institutions when they need them. Wilkinson products are lowly priced to ensure they overcome rivalry and entice the student population in their business. Those products are attractively package to look presentable to student consumers. Companies should develop different approaches to create, sustain and expand the market of their commodities in order to overcome their rivals in the sa me market. To achieve this, companies should ensure they have a wide range of consumer products in the market in order to win clients from different backgrounds. Wilkinson reacts to varying consumer needs as a retailer of various commodities like food, home, garden, office, and health and beauty products (Business Case Studies LLP, 2013). They sell groceries and supermarket goods to ensure clients get varieties of consumer goods under one roof. When growing a