Global Marketing Requires a Very Local Attention: a Lesson from Vodafone’s Loss of Japan Unit Essay

Case SummaryThis slipperiness is talk about the lodge, Vodafone KK. This go with has good performance in Europe, the nitty-gritty East, Africa, Asia Pacific, and their subsidiary is joint ventures with United States. What a famous global company However, Vodafone was failed in Japan. For example, their products in Japan were being dull and services were got worse. Because their products were not catch on the fashion, so Japanese who is tech-savvy didnt like, and couldnt pay off them. Vodafone was just cared about that wanted to become global brand. They didnt lay down some new products to attract the customer. Eventually, they failed. There had two competitors, NTT DoCoMo and KDDT. Because of this, they dispatched Bill Morrow to mold its Japan operation and modified its marketing strategy. As the result, their operation in Japan had getting better. And they hoped they could catch up their two rivals.Discussion Questions1. why a firm would such as Vodafone need to have a global marketing strategy even thought its product development, as well as the rest of its marketing strategy, needs to be localizes for tech-savvy consumers in Japan? I thought they want to let everyone knew their brand. So they opinionated to develop their reputation first. At least, the companys name wasnt a unknown company. When they expand to other country, they need to and have to cod the country culture, and find the best strategy to develop in that country.2. What substitute strategy might Vodafone have used to set a noticeable market position in Japan from the very beginning? In the beginning, Vodafone focused on building a global brand and shimmy costs by producing large numbers of handsets to sell throughout the adult male .3. What implications can you draw from Vodafones loss of its Japan unit with visit to global firms tapping into the convergence among global consumers? Not the Vodafone which is global company had met this chassis of problem. As long as global compan y, might confront with. When the company expanded and developed their reputation, they all ignored some small details.